A target ACoS is a guess
Break-even ACoS is different for every SKU and moves with price, fees, returns and coupons. A single target hides which products lose money.
Ads that optimize for profit, not ACoS.
SellerLion Profit Ads shows what each SKU really earns after Amazon fees, returns, product cost and ad spend. Then it helps you set bids and budgets to match.
Built on the Amazon Selling Partner API and Amazon Ads API.
- Sale price$29.99
- Amazon fees-$9.90
- Returns and refunds-$1.35
- Product cost-$8.40
- Ad spend-$10.50
- What you keep-$0.16
ACoS 35% ยท Break-even is 34.5%. Every order loses $0.16.
Why ACoS isn't enough
Ads keep running on broken listings
Out of stock, suppressed or without the Buy Box, a listing still collects clicks it cannot turn into sales. You pay for each one.
Fees and reimbursements go unchecked
Lost inventory, returns that never arrive and wrong fee sizes are easy to miss when nobody checks them line by line.
Every fee, refund and payout, traced to the SKU
Profit is only as good as the costs behind it. We'll read your Amazon financial data and attach each charge to the product and day it belongs to.
Uses the Selling Partner API Finances data from your own seller account (the Finance and Accounting role). Your data is shown only to your own workspace.
Fees traced to each order
Referral fees, FBA fees and per-unit charges attached to the SKU and the day they came from, instead of one account-wide total.
Refunds and returns, in full
Refunded amounts, returned units and the fees Amazon kept, so a high-return product shows its real cost.
Storage and service fees by SKU
Monthly and long-term storage, inbound placement and other service fees spread across the products that caused them.
Reimbursements you can check
FBA reimbursements and adjustments next to your inventory activity, so lost or damaged units that were never paid back stand out.
Payouts and cash flow
Settlement periods, what has been paid and what is still pending, with a forecast of upcoming payouts.
Ad charges and promotions
Advertising charges and coupon or promotion costs matched to your ad reports, so every dollar lands on the right product.
Know which searches earn your ad spend
Connect your brand's Amazon Brand Analytics data to see how shoppers search, and where ads help or just duplicate what you already win.
Uses Amazon Brand Analytics, available to brand owners enrolled in Amazon Brand Registry. Your data is shown only to your own workspace.
Search query performance
See your brand's impressions, clicks, cart adds and purchases next to total search activity on Amazon for each query, week by week.
Paid versus organic overlap
Spot searches where you already win organically. Lower the bid there and keep the profit instead of paying for clicks you would get anyway.
Search term opportunities
Find high-volume searches where your click and conversion share is low, ranked by the profit they could add.
Market basket and repeat purchase
Learn which products shoppers buy together with yours and how often they return, for bundles, targeting and lifetime value.
Everything it does
Features are grouped by what they help you do and are released in stages, starting with profit reporting. Pick an area to see what it includes.
True profit
See what every SKU really earns. Read-only, so nothing changes in your ads.
- Amazon connections
- Connect Seller Central and Amazon Ads across marketplaces, with up to 12 months of history.
- True profit per SKU
- Referral and FBA fees, storage, returns, promotions, inbound fees and ad spend, per SKU per day.
- Cost manager
- Per-SKU product costs with effective dates, landed cost and bulk upload. Missing costs are flagged, never guessed.
- Break-even ACoS
- An automatic break-even and target ACoS for each SKU, and every campaign shown with profit after ads.
- Profit dashboard
- Drill from account to product, campaign and search term. Scheduled email reports and CSV export.
- Money Leaks report
- Ad spend on out-of-stock, suppressed or Buy Box-lost listings, and campaigns that lose money, ranked by dollars at stake.
Safe changes
Turn findings into changes, with approval and an undo for every one.
- Ranked recommendations
- Pause, lower or raise bids, add negatives and shift budget, ordered by money impact with the reason shown.
- Approvals, undo and audit log
- Set each area to Off, Ask first or Automatic. Guardrails cap changes and any batch can be rolled back.
- Stock-aware ad protection
- Slow or pause ads by days of cover, suppression or lost Buy Box, and resume when the problem clears.
- Search-term management
- Promote winning terms and add negatives based on profit, not just ACoS.
- Alerts
- Email, Slack or WhatsApp when profit drops, stock runs low, refunds spike or fees change.
- Change history
- Notes on why each change was made and what happened next.
Profit-driven automation
Bids and budgets that aim at net profit per SKU.
- Profit-based bidding
- Bid ceilings built from margin, conversion and return rate, tested on your last 30 to 60 days before you switch them on.
- Budget allocation
- Move budget to the campaigns that earn the most extra profit and cap the ones that lose it.
- Dayparting and placements
- Profit-per-hour heatmaps with schedules and placement adjustments that follow them.
- Lifecycle strategies
- Launch, Defend, Harvest, Liquidate and seasonal templates, each with its own goals and limits.
- Search query performance
- Your impressions, clicks, cart adds and purchases against the market for each search query, from Amazon Brand Analytics.
- Paid versus organic
- Find terms where you already win organically and ads add little, so you can lower bids there.
- Search term opportunities
- High-volume searches where your click and conversion share is low, ranked by the profit they could add.
- Market basket and repeat purchase
- What shoppers buy with your products and how often they come back, for bundles, targeting and lifetime value.
- Promotion and price simulator
- Preview a coupon, deal or price change on units, ACoS and net profit before running it.
- Experiments
- Holdout tests that show net profit gained against your old rules.
Fee recovery
Find money Amazon owes you and claim it back.
- Reimbursement finder
- Spot lost or damaged inventory, inbound shortages and returns never received, with claim-ready evidence.
- Fee auditor
- Check dimension and weight classifications, referral categories and inbound placement fees.
- Returns insights
- Return reasons by SKU, and how refunds move your break-even ACoS.
Inventory and cash flow
Connect stock, cash and ad spend in one plan.
- Aged stock planner
- Decide whether to advertise, discount or remove slow stock, based on upcoming storage fees.
- Reorder planner
- Sell-through forecasts that account for profit, seasonality and ad-driven demand.
- Cash-flow forecast
- Payouts, reserves, ad spend and purchase orders on one timeline.
- Landed-cost accounting
- Profit by inventory batch, with tariff what-ifs.
Agencies and integrations
Run many accounts, plug into your tools and reach more marketplaces.
- Agency mode
- Multi-client views, white-label reports, client portal and bulk actions across accounts.
- AI analyst
- Ask why profit dropped last week and get answers grounded in your own numbers, with actions that need approval.
- Open platform
- REST API, MCP server, webhooks, Make and Zapier, Google Sheets and Looker connectors.
- More marketplaces
- Flipkart, Amazon Now and Walmart, plus Vendor Central.
- Mobile app
- Alerts, approvals and a daily profit snapshot on your phone.
- Listing checks
- Flags on title, images, price and rating that hurt ad conversion.
How it works
Connect Amazon
Link Seller Central and Amazon Ads. We start read-only, so nothing in your ads changes until you approve it.
Add product costs
Upload costs once, with dates. Missing costs are flagged instead of quietly producing a wrong profit.
See profit, then act
Find what loses money, review the recommended fix, and approve it. Every change can be undone.
How we calculate
- Profit per order
- sale price - Amazon fees - returns and refunds - product cost - ad spend
- Break-even ACoS
- (sale price - Amazon fees - returns and refunds - product cost) / sale price
- How fresh the numbers are
- Figures update as Amazon makes each report available, usually once a day. Every screen shows when its data was last refreshed, and products with missing costs are marked as incomplete instead of showing a guessed profit.
- AI-assisted suggestions
- Where we use AI to explain or suggest something, it is labeled, shows the data behind it, and never changes your ads without your approval.
The Amazon data we use, and why
You decide what to connect. We request only the access each feature needs, and we use it only to run SellerLion Profit Ads for your account. Read our Privacy Policy for the full details.
Amazon accessWhat we readWhy
Finance and AccountingFees, refunds, storage and service fees, reimbursements, payouts, advertising charges and promotion costs for your own account.To calculate profit per SKU and show where each dollar goes.
Inventory and Order TrackingOrders (item, quantity, price and date, without buyer names or addresses) and FBA stock levels.To count units sold and flag low stock or ads running on an out-of-stock listing.
Amazon FulfillmentFBA reports such as returns, reimbursements and removals.To measure returns and find lost or damaged units that were never reimbursed.
Product ListingProduct titles, images, categories and listing status.To name your products and spot suppressed listings.
Amazon AdsCampaign, keyword and search term reports and settings for your own advertising account.To show profit after ads and suggest changes you approve.
Brand AnalyticsSearch Query Performance, search term and shopper-behavior reports, only for brands you own in Brand Registry.To show where ads and organic results overlap and which searches are worth bidding on.
Our commitments
- We never ask for buyer names, addresses, emails or other personal data about Amazon customers.
- We never combine data from different customers or show one customer's data to another. Each workspace sees only its own.
- We never sell or share your Amazon data, and never use it to market to Amazon customers.
- We never publish or promote insights about Amazon's own business.
- When you disconnect a store or close your workspace, we delete its Amazon data and stored access tokens.
Free during launch
Pricing
SellerLion Profit Ads is free while we launch. Here is exactly what that means and what happens afterward.
No charge today
Using SellerLion Profit Ads costs nothing while we launch, and we do not collect payment details.
Paid plans will be announced first
If we introduce paid plans, we will publish the plans and prices on this page and email account holders with advance notice before anything is charged.
You always choose
You will never be charged unless you pick a paid plan yourself. You can stop using the service and disconnect your Amazon accounts at any time.
Made for brands and the agencies behind them
Brands running their own ads
Know which products earn their ad spend without building spreadsheets or hiring an analyst.
Agencies with many accounts
Give every client the same honest profit view, with roles that control who can see or change what.
See what your SKUs really earn.
Questions about SellerLion Profit Ads? Write to us.
ads.support@sellerlion.com